4 Technical Tips For Creating a Website On A Shoestring Budget
As you can imagine, because I started in this industry as a virtual assistant, I speak with a lot of entrepreneurs about how they can build a website that not only looks good, but also generates leads and sales for their business.
And a lot of times, those entrepreneurs choose us to build their website because we know how to save them money while still creating a website for them that rocks.
As a new business owner on a shoestring budget, the idea of investing in a website can be pretty scary, so allow me to share with you 4 secret tech tips foron a shoestring budget:
1) Consider simply developing a 1-page landing page rather than a full-on website. Then, once you generate leads from that landing page, you can re-invest back into your business to create your website. If you use a software like LeadPages or Optimize Press to create this landing page, it will not only cut costs, but will also make it easy for you to edit and maintain the page yourself.
2) Another option is to purchase a WordPress website template on Http://themeforest.net for $27-$97, and ask your website developer to simply install that theme on your site and customize it to your brand. If you go this route, a lot of developers will adjust (meaning, lower) the cost of their website packages for you. (clarification: DO NOT get a free WordPress template. That's going a bit overboard in the cheapo department, and often those template are no good)!
3) If you're having someone develop your custom website for you, have a designer generate a mock up of the home, blog, and interior pages FIRST. If you do it this way, the developer knows exactly what you want and has an editable graphic design file to use, which means the developer can code a lot faster. If you don't do a mock up first, a lot of times you either end up with a design you hate, or you spend a lot of money on having the developer change the code to suit your revisions.
4) Sometimes, having opt ins that integrate with your email marketing software can be part of what increases your website development costs. Therefore, if you want to capture people's information on your site (which, you should!) using LeadPages' "LeadBoxes" feature is an easy way to set up opt-in boxes without any special coding involved.
If you take these suggestions, you WILL have to invest some money into your website of course, but it will cut some of the costs for you to make the investment easier on your cashflow. Please note, however, that in my recommendations above, I did NOT say "do it yourself". I do not recommend building your own website unless you are a website designer/developer. Otherwise, you will end up with a website that either does not look good, doesn't convert well, or just plain does not work.
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