Free Web Hosting Hosts – To Use or Not to Use, That's the Question
Whoever said the best things in life are free probably did not think of free website hosting, because when it comes to web hosts, you will get exactly what you pay for. We all love free things, but when it comes to web hosting, selecting the best hosting service is paramount to the success of your website or online business. A web host service provider does exactly that, it gives (rents) you disk space on a server where you can upload your site's files and so that your website can be shown to the whole world.
While there are free hosting providers out there, the problem is that most are very unreliable. Why? A free web host can shut down, and take your site down along with it, without notice meaning before you even have time to reorganize yourself and look for another web host. The result? Your website will be inaccessible for a while. And thanks to Murphy's Law, it probably happens just when someone was returning to make a purchase.
But why do some companies offer free hosting? Well, the thing is, nothing in life is free, not even a free website hosting provider. A free web host service will offer the free hosting of your site, yes, but in return, instead of paying in cash, you will pay in kind. Paying in kind could sometimes be very costly because one way that they recover their revenue is by placing different types of ads on your website, ads that you as a webmaster have no control over. Needless to say, some ads can really distract busy visitors and as a result you might end up tarnishing your reputation as a genuine business owner.
The biggest problem with free web hosting providers is that, if the service provider does not generate enough revenue when they place ads on your website, since they are under no contractual obligation to host your site, they can choose to discontinue the services, which might just mean a loss of business for you, since it can happen without notice, at any time, and before you have time to go out and find another service provider.
Another problem withis that by signing up, most of the time you will not be able to host your own full domain name, but will most likely end up with a sub-domain. If you're looking to do business with your website, it may not appear very professional to your visitors – they might just end up being turned off by the apparent lack of seriousness and professionalism as they will know outright that you aren't paying for the services. So, before jumping at the first available offer that comes your way packaged as a free web hosting plan, weigh your options to know if what you stand to gain in cost-saving is worth what you stand to lose in reputation, leads and sales.
Jonathan writes various guides about doing business online with a website. You can also read some of his Canadian Web Hosting ratings, or informational articles on web hosting topics such as VPS.
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