How to Pick a Great Domain Name
When selecting a domain name, there are two important factors to consider. The first factor is visibility. The second factor is branding. To be successful with your online business, people need to be able to find you. You may have the best website ever built, but if no one finds it, you will not make money online.
How do you get visibility? First consider what keywords customers are typing in when looking for your product or service? Think like your customer. If you are in the plumbing business, appropriate searches may be the keywords "unclog drain" or "fix leaky pipe". Website relevance is important for ranking high on a keyword in Google. Having the domain name unclogdrain.com or fixleakypipe.com, you would expect to have more visibility than if your website was smithplumbing.com.
If you have established your business as Smith Plumbing and people will search for you under that name, it is okay to use the domain name smithplumbing.com, but you need to advertise to have visibility.
Once you have chosen the keywords that best describe your business, you need to see if someone already owns the domain name. I like to use the domain company called Go Daddy because you can get a domain name and host it with them very cheaply. Use theTool to see if someone already has a domain name with your keyword. I checked Go Daddy for unclogdrain.com.
Someone already owns it. Fixleakypipe.com was also taken. However, fixleakypipes.com was available. I checked Google to see how many people searched "fix leaky pipe" and found 1,180,000 searches. For "fix leaky pipes" I found 1,580,000 searches. If you specialize in fixing leaky pipes, you have a lot of customers searching for you and you can register this domain name for only $10.69 plus tax for one year.
If Smith Plumbing is already a known entity in your city, it makes sense to get smithplumbing.com. You must continue to advertise as you have always done so your customers can locate you.
There is something else you can do. If you specialize in fixing leaky pipes, you may buy fixleakypipes.com and forward the domain name to your smithplumbing.com website. This way when people type in the keyword "fix leaky pipes" and find your website on page one of Google, they will click on it and get the Smith Plumbing website and you can continue branding your business with the Smith Plumbing brand.
Branding is the second important factor in choosing a domain name. Branding costs more than a domain name based on a keyword and requires a more focused advertising strategy for your business, but if you want customers to associate Smith Plumbing with fixing leaky pipes, you can brand yourself with repeated advertising. Then Smith Plumbing will come to mind when a person gets a leaky pipe.
The example I gave is for a local brick and mortar business. The same principles apply to businesses solely on the internet. I recommend the dot com domain name. This is the first domain name that is taken with the keyword you select. Select a domain name where you can purchase all of the options such as dot com, dot net, and dot org. If someone has the.com name and you buy the.net name, people can get mixed up as to which business is which.
Meri Howard is an Online Business & Marketing Coach. She teaches businesses to dominate the search engines and to structure their web presence for massive profitability.[http://www.merihoward.com]
GoDaddy pays Marchex $28M for 200000 premium domain names – VentureBeat
VentureBeatGoDaddy pays Marchex $28M for 200000 premium domain namesVentureBeatInternet domain name registrar and web hosting behemoth GoDaddy has snapped up the entire remaining domain name portfolio of mobile ad tech company Marchex. The transaction sees around 200,000 domain names change hands in a $28.1 million …GoDaddy buys $28 million worth of domain names from MarchexZDNetGoDaddy acquires Marchex's domain name portfolio for $28 millionDomain Name WireGoDaddy buys 200000 domains for $28.1m – that's $140 a pieceThe Registertechrockies.com -RTT News -GeekWireall 20 news articles »