How a Major Tech Company's New Phone Will Be a Game Changer For Video Production and Marketing
With Apple's CEO Steve Job's announcement of his new phone in June of 2010 at the Apple's Worldwide Developer's Conference in San Francisco, the company basically threw down the gauntlet on how video is going to be viewed, produced and shared in the near future with some of those results and outcomes that remain to be seen.
The company unveiled the following features on their Apple 4G phone that directly changes the rules and affects video marketing.
To begin with, the video production capabilities alone are jaw dropping, the phone's features tout a 5 megabyte camera with flash and HD video capabilities which immediately enables YouTube video producers the ability to create good video with their mobile phones in one all-in-one device. Apple further ups the ante by including a fully functional video editing software that users can access to edit their video on the phone itself! Small business marketers can now take good quality pics and video, combine them on their video editing software, upload directly to YouTube or their favorite video sharing site and use Twitter to tweet their followers all on one device. While the phone's video capabilities does not compete with other consumer video production cameras such as Flip, Kodak Xi8 and Sony's Bloggie and the comfort of using a laptop with a bigger screen to edit video, the fact that Apple is enabling this high quality video functionality in one device will influence whether a consumer wants to own separate devices to produce their video.
In addition, although it pertains to video conferencing or video chats, the phone also includes two cameras, a front and back one, which enables person to person video conferencing or video sharing. The ramifications of this new phone functionality still remains to be seen as there a few competitors out there.
Furthermore, Apple also announced an advertising rollout out with major Fortune 500 companies investing millions of dollars to get in on the front end of their interactive banner ad advertising which enables the user to view the banner ad but remain in the application. According to Advertising Age, on the same day Steve Jobs announced his IAd advertising program he also made a deal to work with Adobe with their Flash technology to enable flash developers to utilize Apple's banner ad advertising program. This a major change from his well publicized and often discussed stance and dislike of Flash technology.
As it is still early in the rollout of the new phone to predict a definite outcome, it's still safe to conclude that with the rollout of this new technology when it comes to video marketing, as the old song says "times are a changin'."
Richard Sandoval has been in the graphic design business for over 20+ years and has added video editing and production to his services. He is currently owner of Rich Media Design Productions and works with corporate client and main street marketers to create dynamic graphic designs to improve their online and offline marketing with graphic design and video. For more info, you can view his Graphic and Web Design Portfolio at Http://www.coroflot.com/public/individua…
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