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Amazon Price: $49.95 $35.75 You save: $14.20 (28%). (as of September 20, 2017 9:21 pm –
Web site style as well as development continues to come to be a lot more advanced. An integral part of this maturation originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on details design as well as how you can create clear writing in plain language for the web. All of the very useful information that she cooperated the initial edition is consisted of with numerous brand-new examples. New info on content approach for website, seo (SEO), as well as social media make this once again the only publication you have to have to maximize your creating for the web.New material on material strategy, search engine optimization, as well as social mediaLots of brand-new as well as upgraded examplesMore focus on new equipment like tablets, iPads, and iPhones
- Series: Interactive Technologies
- Paperback: 368 pages
- Publisher: Morgan Kaufmann; 2 edition (August 28, 2012)
- Language: English
- ISBN-10: 0123859301
- ISBN-13: 978-0123859303
- Product Dimensions: 7.5 x 0.9 x 9.2 inches
- Shipping Weight: 1.8 pounds
I had the 1st ed, the 2nd ed topped it easily
5 people found this helpful.
I write web copy for a living and love this book.
Great instruction. Very informative.
Great resource even for print writing
I teach employees how to write better (usually technical writing but often business writing, too). I know what I know about good writing, or so I think–but it was great to have most of my long-held beliefs verified by Ginny’s book. I was happy to stand corrected on a few of my misconceptions, too. I know Ginny writes about websites, but her principles also work on paper, because everyone needs to practice “Letting Go of the Words” in favor of more visual representations aimed at the audience. When my adult learners ask for documentation of the principles that I teach, I always send them to Ginny’s book.
The best book of its kind
i wish every website designer would read this book. Most people write too much. People scan websites. They don’t read through dense text. No one has that much time. Buy this book if you want more web traffic.
2 people found this helpful.
Got this for work- I’m a web communications specialist (not a developer). This is well written and helpful- whether you’re a novice or have been writing for the web for a while. Some really good points that also apply to any kind of writing, even not web- based. I’d highly recommend it.
A very comprehensive guide on website content. Must buy!
A must read for anyone interested in content for websites. The breadth of topics is impressive and you can see it all comes from experience and research. The book isn’t about how to write great copy, its more about web content from a usability and consumer experience perspective. I love how it’s not a sales pitch and is more like an actionable guide. An important reference guide which I will keep coming back to as a Web copywriter.
Content is missing from the ebook
15 people found this helpful.
If you’re using this book for a college class (as I was), be sure to buy the paperwork version. Content (persona scenarios, for example) are missing from the ebook version. I tried the ebook from both Google and Amazon, and the content was visible in Google’s online ebook viewer, but it was not visible in the downloadable version, and the same was true for Amazon.
easy to use and wildly affordable at twice the price
Surprisingly durable, easy to use and wildly affordable at twice the price!
I’m using this as a textbook for one of my web design classes. This will be one of my textbooks that I keep when class is over. It has a lot of handy information for those needing more information on what types of content to put on their websites, and how to organize it. It will help make your website more user friendly, and provides a lot of examples to understand why some things work and others don’t. Highly recommended.
Just what i needed
One person found this helpful.
The timing of purchase for me was great. the content was delivered in a user friendly manner and assisted me in relation to upgrading my website content. with the use of this book and my SEO understanding. its allowed me to totally overhaul my website. will certainly keep it close to me for future reference.